The Value of Consultants

(article by the Serv. marketplace)

Another great article that I came across and wanted to share!

Running a business can be difficult at times, especially if you do not have access to help along the way. Business consultants are trained to do exactly that. 

Business consultants are professionals who focus on understanding your business and are able to offer strategies to improve your business. 

 

What business consultants can help you with:

• Implement growth strategies – business consultants implement strategies that help your business grow such as marketing, financial and operational strategies. 
• Increase business profit – with growth comes profit. Business consultants can help you put in place effective business strategies such as internal communication strategies that will have a positive impact on your growth margins and profit. 
• Implement marketing strategies – marketing is usually an activity that is overlooked especially by small businesses. Business consultants can come up with effective marketing strategies such as building your brand identity that can help grow your business.
• Help you see what works and what does not – because business consultants don’t work in your business day to day, they are able to see offer a fresh perspective on your current strategies and can guide you on what is workingand what should be changed. 

All business owners can benefit fromsolid business advice. 

See below 4 business growth strategies from experienced entrepreneurs who have gone through the same entrepreneurial journey, courtesy of SME South Africa:

 

1. Go where your customers are

“Fish where the fish are.’ Don’t market where your prospective customers are not looking. When we know our customers well, we will know where they get their information.” – Rick Ed, small business mentor, trainer and advisor at Do Better Business 

 

2. Focus on what you know

“Capitalise on what you know and stay acutely aware of what you do not know and make sure you fill the gaps.” – Lynette Magasa, founder of Boniswa Corporate Solutions Pty Ltd. 

 

3. Find your USP

“Pay attention to what the others (in your sector) are doing and look for a GAP – maybe it’s your logo, colours, or visuals that make you stand out from the rest, your B-BBEE rating, or being a female-only organisation – write a list of what is common in all competitors and who is doing things differently – and find the GAP that you fit in.”- Kendel Falkson founder of Blank Page Communications

 

4. There is power in collaboration

“The major failing point of most startups is the lack of access to market, i.e. paying customers. By partnering with established companies, you can leverage their networks and reputation. Together you can increase your capabilities and the quality of your offering.” – Matt Fisher is the incubator manager for New Ventures Studio

 

Contact us via info@pathfinderssa.co.za or via our website www.pathfinderssa.co.za to find out more.